You can't change people's minds.

What’s the goal of your marketing? Are you trying to make a point and be right? Or are you trying to get your message out? Those are two different things.

If you say something that people don’t agree with, they will twist and contort your words or find a way to discredit you in order to keep their beliefs and assumptions whole. If you disagree with this, and have a good reason, you just did it!

Stop trying to change people’s minds. Instead, inspire.