Henry Ford famously said, “You can have any color you want, as long as it’s black.”
Black paint was cheap, and it dried the fastest.
But more importantly, you only need one brush, one label marked “paint”… not “black paint”, “red paint”, etc. It simplifies things.
Adding colors complicates things in the process, and it creates a paradox of choice for the customers. It leaves more room for problems, and things to go wrong, people to change their mind.
It doesn’t have to be a “color”, by the way. It could be pricing, sizes, designs, service models, etc.
Do you have a cheaper product or service for sale without all the bells and whistles?
It’s OK if you do, I just hope you have a good reason for your business or process. Like, it’s actually cheaper to make, or it costs NOTHING to make, or it’s just extra income for you.
Commodities come in different colors because they have to. What’s your excuse?