There are two major and distinct approaches to digital marketing: 1) Direct Marketing 2) Brand Marketing.
Direct marketing is “We have this product, do you want to buy it? Great!”
Brand marketing is “We want show you who we are, and why people like you are working with companies like us.”
If you’re doing direct marketing online, these advertising algorithms today are almost “frustratingly efficient”, just tell the algorithm what you want it to do… and it’ll do it.
You want installs? Set it to install. You want registered users? Purchases? Leads? Just explain what it does, and spend like hell.
But if you have a small budget, you don’t have that luxury because those algorithms need a lot of data, and you have to spend a lot of money.
Everyone is advertising on social media these days, and they’re hooked… trying to get back to that “first high”. Spending more and more every time.
Most people don’t have that kind of money—which means you have to use real marketing techniques again, and that makes me happy.
What’s your strategy?