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Are You A Commodity?

How competitive are you in business? Or... asked another way, how competitive do you have to be?

A lot of businesses have many direct competitors where the only difference is price. That’s a dangerous position to be in. Sometimes, not even price.

You might be more skilled, have more features or benefits, but do your customers know? Or do they care?

When I was in real estate, my broker had so many special features we offered our clients, but nobody cared, it didn’t make any difference.

There is a way to be different, by creating your own niche. Create a market where they NEED to work with you.

Finish this sentence: “I am the only..."

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