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Always Be Testing

In sales, they say “Always be closing.” In marketing we say, “Always be testing.”

In your own marketing, are you testing everything you can?

Do you run ads? Do you test the messaging of your ads regularly and measure the difference in performance? Headlines, images, USP, test Value Props, opening lines, features versus benefits.

What about sales approaches? Free trials, risk reversal, discounts, added benefits, testimonials, follow-up strategies.

Always be testing.

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